Winn-Dixie is announcing today that it's replacing its Fuel Perks program with a partnership through Plenti, a company that allows users to collect points as they shop, which can be redeemed through a network of major retailers, from Macy's to Exxon Mobil.
Southeastern Grocers, Winn-Dixie's parent company, is the first supermarket company to use its program. Customers can enroll in the program at a local store beginning today. Fuel Perks points and the current Winn-Dixie loyalty cards will expire at the end of April. And since the price of gas has decreased over the last two to three years, we noticed that the level engagement with the loyalty card program was declining.
Southeastern Grocers piloted the new program with Plenti late last year at Harveys stores — which are clustered mostly in Georgia and North Florida — and were impressed with the immediate results, McLeod said. The customer engagement with the program rose from two out of 10 shoppers to eight fairly quickly, he said.
With Plenti, shoppers earn points with every dollar they spend, and can gain bonus points for buying specific products that Winn-Dixie will promote in its stores. Winn-Dixie will offer more than 1, products with Plenti points attached to them for the April 5 launch of the program.
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We think our customers definite saw the benefit during the pilot program and are actively redeeming points already. More: Teacher discount! How educators can save on classroom supplies at Target. More: Macy's Star Rewards loyalty program now open to all customers.
Through Sept. Learn more about Fuel Rewards at www. Read her Bargainista tips at TCPalm. Sign up for her weekly newsletter at www. Facebook Twitter Email. Winn — Dixie is a supermarket chain founded in and headquartered in Jacksonville, Florida since In , Winn — Dixie launched a customer reward program that lets shoppers take advantage of special store discounts.
The restaurant will only allow you to redeem Plenti rewards through May 3, too. The cause could be traced to both a lack of awareness and inactivity—despite national advertising campaigns by Plenti and its partners. Only half of consumers were familiar with the program, according to research by Maritz Motivation Solutions, a loyalty program provider. What is a Mystery Bonus? A Mystery Bonus is a points multiplier coupon that you use to get bonus Winn — Dixie Rewards points on your purchases.
Once you collect points you can use them at checkout to save money on eligible purchases. Plenti , the rewards program that lets you earn points at one place and use them at another, all with a single card. Finally — no more points spread over dozens of programs that take forever to accumulate. No more jumble of rewards cards dangling from your keychain. Rite Aid has joined Plenti to bring you an even better rewards program.
A new rewards programme that rewards you every time you visit. Winn — Dixie App. Savings, coupons, and rewards all in one place! You can now sip beer or wine while shopping at Winn — Dixie. Once you earn points , you can start saving! And those points are valuable. Save my name, email, and website in this browser for the next time I comment. Press ESC to close. What gas station can you use Winn Dixie? Wikipedikia Editors 7 Min Read.
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